Rennie Grove Hospice Care is asking supporters to share a “red lipstick selfie” on Friday 29 May to help raise awareness and funds for the charity.
Every day Britain’s 232 hospices collectively need to raise £1.8million to ensure that their crucial services can continue to support patients and their loved ones. Rennie Grove relies on the generosity of people and businesses in its local community to fund over 85% of its annual £6.5 million income.
Without the public’s support, the current level of hospice care would not be possible.
On Friday 29 May the charity is asking people to help to make a real difference to those reaching the end of their lives by:
1. Donning red lipstick (you too, guys!)
2. Sharing a picture online of you puckering up tagging #KissMay. Why not dedicate your kiss to someone you miss?
3. Sending a text message with the words KISS29 £2 to 70070 to donate £2.
Gillian Barnett, Director of Fundraising and Marketing at Rennie Grove, said: “We’re incredibly proud to offer care to patients who are coming to the end of their lives in Herts and Bucks. Although we already have some fantastic supporters, we increasingly rely on finding new ways of raising funds to continue providing the care that we do for the increasing number of people who need it.
We hope that all of our supporters get on board with this campaign and share a ‘red lipstick selfie’ for #KissMay.”
Andrea Fragata-Ladeira, CEO of The Care2Save Charitable Trust said: “Hospice Care is something that may affect all of us at some point in our lives and hospices need to raise growing amounts of money in order to continue providing the essential care they do.
“We hope the public join us in supporting #KissMay for hospice care. It’s time we declare our support for hospices around Britain to help secure their future.”
Money donated will be shared between the 73 organisations that have signed up to take part.