Local charity Rennie Grove Hospice Care is celebrating becoming a double award winner for innovation at the national Hospice UK Awards 2017 in Liverpool this week.
Rennie Grove won the category “Innovation in Income Generation” with its multimedia fundraising and recruitment campaign, ‘Desperately Seeking Sam’, which was designed to find and fund a new Hospice at Home nurse.
Desperately Seeking Sam included a video showcasing the work of a Hospice at Home nurse. It was made to highlight the very real need to recruit a nurse and addressed the reality of needing to operate patient waiting lists in some areas as patient numbers rose.
When making its announcement, award organiser Hospice UK said, “This particular category focused on identifying the work of an individual or team in a hospice who, through a novel approach, has improved the experience of people with a progressive and life threatening condition, their families and carers.
“We have had a good number of entries submitted for this category making it a difficult task for our panel to select a winner.” The judges particularly liked that the campaign strapline ‘Desperately seeking Sam’ was able to be transformed for the wider recruitment campaign ‘Do you know someone like Sam?, with the result that ‘Sam’ came to life’ for so many people.
Gillian Barnett, Director of Fundraising and Marketing at Rennie Grove Hospice Care said: “Creating Desperately Seeking Sam was a real team effort and I am so pleased that its success has been recognised at such a prestigious awards ceremony.
“The campaign appealed to local people to help raise £36,000 and the fact that we exceeded this target is thanks to the fantastic support of the local community. I would like to take this opportunity to thank everyone who donated to the campaign and who so generously support our other fundraising activities. Without them we would not be able to provide our vital services for local families.”
In addition to winning the Innovation in Income Generation award, Rennie Grove also won the “Innovation in Care” award in partnership with Peace Hospice Care, The Hospice of St Francis and Hertfordshire Community NHS Trust.
The Innovation in Care award was made for the West Herts Palliative Care Referral Centre that launched in March 2017 to provide a single point of referral for palliative and end of life care patients who live in west Herts. The Centre reduces duplication, makes referrals to palliative and end of life care services quicker and easier for health professionals and makes best use of local resources.
Sue Varvel, Director of Nursing at Rennie Grove said: “We are absolutely delighted to receive this award along with our partners in this project. By working collaboratively on the West Herts Palliative Care Referral Centre, we have been able to maximise the impact of all of our services on patient care. Our shared aims of delivering the best possible care for patients and families in our local area has driven the success of the Referral Centre and it is a great advert for what partnership working can achieve.”
Jackie Tritton, Director of Patient Services, and Lisa Goodman, Community Services Manager, both from Peace Hospice Care accepted the award on behalf of the partnership.
Speaking about the award, Jackie Tritton said: “The Referral Centre is a great example of local health organisations sharing their skills, resources, talent and expertise in a way that helps their local communities by making it quicker and easier for health and care professionals to make referrals. I’m delighted to see our partnership working, and the impact it’s making, recognised with such a prestigious national award.”
Fay Richardson, Community Nursing Services Lead at The Hospice of St Francis added: “The Referral Centre is a great example of collaboration between local health organisations, who can share their resources, skills and expertise in a way that helps their local communities by making it quicker and easier for patients and families to get the help they want and need. I’m delighted to see our partnership working, and the impact it’s making, recognised with such a prestigious national award. In the initial months we processed 1,821 referrals, assessing and directing patients to the appropriate place of care efficiently and in a way that has enhanced patient journeys.”
Marion Dunstone, Director of Operations at Hertfordshire Community Trust, said: “We are excited to be working in partnership with Peace Hospice Care, The Hospice of St Francis and Rennie Grove Hospice Care at the new PCRC. Congratulations to everyone involved for making the service such a success.”